Monday, February 24, 2014

this / mo & co. ss 14 ft freja

"MO&Co. heads for a spring awakening with it’s newest collection, showcasing warm weather versions of wardrobe staples on the back of fashion’s queen of cool, Freja Beha. The latest campaign is all about a borrowed from the boys sensibility with logo t-shirts, leather jackets and combat boots mixed with lace and floral patterns for a touch of femininity. Karim Sadli shoots the black and white images which captures the campaign’s message perfectly." (models.comCould not have said it better myself. I could seriously have this video projected onto my bedroom wall playing continuously for the next three months, and the pictures?! Might already be hanging above my desk. Let's just say I'll be pulling major inspo from this campaign for the next, oh I don't know, ten years or so.