Thursday, October 11, 2012

Across the pond

Found an awesome new magazine from the UK at a newsstand last night. They had me at their cover tagline "new trends thru a lens". Bought it and devoured it shortly thereafter in the nearest Starbucks.

Take street style pics showcasing the trends for AW 12 season, throw in some sponsored articles, a few solid editorials (sans models) and sprinkle a little advertisement throughout and boom, "Company Street-Style Edit" aka bomb dot com is born. It's published bi-annually in London with the entire idea that trends are started by the girls on the street and that the catwalk is only means for inspiration (well, duh).

This is not breaking news. However, it is the first magazine completely devoted to street style and how real women are rocking the trends. And they did an amazeballs job at that. It's fresh. More pics, less words. Sure Vogue is great..but by the time you flip through the 200+ pages of advertisements and mega-essay articles you're left with a handful of editorials and paper cuts. And I mean who picks up a fashion magazine with the intention of actually reading the articles the first flip through anyway?

It's like the main course of a delicious meal. Hearty and filling without any frivolous sides. Only downside? I have to remember to control my excitement when I see boots for 70 as prices are listed in pounds. That and I have to wait until March for the next issue.